Reka

Reka Brand Guidelines

Access our complete brand toolkit including logos, fonts, color palettes, and photo libraries. Everything you need to represent Reka consistently across all media.

Logos

Our logo is one of our most important assets and the clearest identifier for our company. It consists of a bold wordmark that feels engineered and technical. While the lowercase makes it feel warmer than than others in the market.

  • Primary logo

    Use on light backgrounds

    Download SVG

    Download

  • Reversed logo

    Use on dark backgrounds

    Download SVG

    Download

  • Stacked logo

    Use on light backgrounds

    Download SVG

    Download

Logo usage

Logo usage

  • Maintain clear space around the logo equal to 0.5X the height of the "R"

    Maintain clear space around the logo equal to 0.5X the height of the "R"

  • Always use provided logo files, never recreate or modify

    Always use provided logo files, never recreate or modify

  • Use the reversed logo on dark backgrounds for optimal contrast

    Use the reversed logo on dark backgrounds for optimal contrast

Don't

Don't

  • Maintain clear space around the logo equal to 0.5X the height of the "R"

    Maintain clear space around the logo equal to 0.5X the height of the "R"

  • Always use provided logo files, never recreate or modify

    Always use provided logo files, never recreate or modify

  • Use the reversed logo on dark backgrounds for optimal contrast

    Use the reversed logo on dark backgrounds for optimal contrast

Colors

Our color palette is reductive and bold. Balancing the familiarity of blue in a tech space with warmth and distinction.

Color usage

Our core palette is stripped back and refined, differentiating from the noise and gradient cliches of the industry. Creating a precise, technical feel while being warm and standout.

Our extended palette builds on our core palette to offer more tonal range. The extended palette should only be used in Reka-owned channels (e.g. website and social channels) and should be used as a secondary option to our core palette.

Primary Colors

  • Reka Offwhite

    #F1EEE7

    RGB 241, 238, 231

  • Reka Sand

    #D5D0C1

    RGB 213, 208, 193

  • Reka Atomic Blue

    #2276FF

    RGB 34, 118, 255

  • Reka Black

    #2E2F2F

    RGB 46, 47, 47

  • Reka Pink

    #FF93ED

    RGB 255, 147, 237

Extended palette

  • Reka Linen

    #E8E4DA

    RGB 232, 228, 218

  • Reka Clay

    #797362

    RGB 121, 115, 98

  • Reka Earth

    #403E34

    RGB 64, 62, 52

  • Reka Frost

    #E9F2F6

    RGB 233, 242, 246

  • Reka Mist

    #D6E9F1

    RGB 214, 233, 241

  • Reka Sky

    #B6D6E3

    RGB 182, 214, 227

  • Reka Blueprint

    #203F72

    RGB 32, 63, 114

  • Reka Midnight

    #0F1D34

    RGB 15, 29, 52

Typography

Our typography balances the feeling of sophisticated and grown-up tech with an elegant Sans Serif alongside a super technical, but warm Monospace typeface.

Aa

The quick brown fox jumps

The quick brown fox jumps

over the lazy dog

over the lazy dog

KMR Waldenburg

Our primary typeface for headlines, hero sections, and display text. KMR Waldenburg brings elegance and sophistication to our brand.

Our primary typeface for headlines, hero sections, and display text. KMR Waldenburg brings elegance and sophistication to our brand.

Weights: Fein (Light), Mager (Regular)

Weights: Fein (Light), Mager (Regular)

Use for: Headings, hero text, large display

Use for: Headings, hero text, large display

Specimens

Fein (Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Mager (Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Aa

The quick brown fox jumps

0123456789 !@#$%^&*()

0123456789 !@#$%^&*()

TT Commons Pro Mono

Our monospace typeface for body copy, UI elements, and technical content. TT Commons Pro Mono provides clarity and precision.

Weights: Light, Regular, Medium

Use for: Body text, UI, labels, code

Specimens

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Downloads

Download our complete brand asset packages. All files are optimized for both digital and print use.

  • ZIP • 2.4 MB

    Logo package

    All logo variations in SVG, PNG, and EPS formats

    Download

    Download

  • ZIP • 8.7 MB

    Font files

    KMR Waldenburg and TT Commons Pro Mono complete families

    Download

    Download

  • ZIP • 12.3 MB

    Brand guidelines

    Complete brand book with usage guidelines and examples

    Download

    Download

  • ZIP • 156 MB

    Image library

    Curated collection of brand photography and graphics

    Download

    Download

Usage guidelines

These assets are provided for press, partnerships, and authorized use. Please follow our brand guidelines and maintain the integrity of our brand identity. For questions about usage or to request custom assets, contact our brand team.

Contact brand team →